Project
Brand identity & logo design for Kate Malone HR.
Challenge
Kate is a senior Human Resources professional with many years experience working at director level for a range of large companies including The Irish Management Institute, Trinity College Dublin, Kerry Group and Concern Worldwide. In 2022 she branched out on her own as an independent HR consultant and required a brand identity and logo to launch her new business and unique offering.
Kate is a consummate professional who creates and implements strategic plans and organisational HR activities in line with corporations future direction and goals. She is also a people person and exudes warmth, personality and flavour in her interactions with others. Her branding needed to balance these opposing but complimentary elements in order to fully capture the essence of her new business.
Result
An elegant, mature logo suite was developed combining Kate’s name with a unique customised word mark indicating the nature of her business.
An inviting, vibrant and soothing colour palette of dark green, pale green and warm yellow was chosen to communicate growth, stability, drive, depth, energy, confidence, friendliness and security…all qualities of Kate Malone HR.
My Role
Creative Direction and Design
In 2017 leading global retail energy provider Just Energy launched into the Irish market. Specialising in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options, the launch marked another exciting and important milestone as the company continues to grow its international brand presence. As a global company with 20 years of experience, and approximately 1.5 million customers across North America, the UK and Germany, Just Energy’s launch into Ireland offers Irish customers a range of innovative energy solutions that deliver comfort, convenience and control.
Project
Just Energy Ireland Launch
Challenge
To launch Just EJust Energynergy into the Irish market with a fresh, innovative, eye-catching outdoor and radio campaign that communicate the key brand messages of affordability, convenience and control to Irish energy consumers.
Result
We created a series of large impactful outdoor ads incorporating billboards, bus shelter ads, bus side ad formats and more. These were accompanied with straight-talking, clear-cut radio advertising that spoke directly to Just Energy’s target audience.
The campaign was very successful, delivering on key Just Energy targets around awareness and customer acquisition.
My Role
Creative Direction, Art Direction, Design, Finished Art, Production
Copywriting and Joint Creative Direction
Paul O’Loughlin
Winner of a coveted Irish Creative Advertising and Design (ICAD) Award, 'Best Exhibition' at the prestigious Event Industry Awards, and a Silver Shark at the renowned Kinsale Sharks International Creativity Festival in 2017.
IN SIGHT is a unique photography project highlighting the issue of homelessness in Ireland through the lens of those who have experienced it first hand. Over the course of 12 months, 45 disposable cameras were handed out to members of Ireland's homeless community who were asked to take pictures that tell their personal stories of homelessness. Photography training was provided from a top Irish street photographer to help them on their way. The results were striking, thought-provoking, beautiful, sad, humorous, eye-opening and everything in between. A month long exhibition of their work was held in Powerscourt Centre, Dublin in May 2016. Photographs were on sale at the exhibition to raise funds for the Dublin Simon Community to help combat homelessness in Ireland.
A second outdoor exhibition 'IN SIGHT OUT' took place on the railings of St. Stephens Green for 2 weeks in November/December 2016.
Since then the project lives on at www.theinsightproject.ie where you can see all the photos taken during the project, read about the backgrounds of some of our participating photographers and the stories behind their photographs, and if you would like to do so, purchase an IN SIGHT project image for your home or business. All proceeds go to Dublin Simon.
Project
IN SIGHT Photography Project
Background
IN SIGHT is a personal project conceived of and ran by a good friend Lynsey Browne and myself. Having worked together in various companies for a number of years we often talked about using our skills in marketing, advertising and design to do a personal project that was meaningful to us and that could do some good. Stemming from an idea we'd talked about a few years before, and given the critical issue of homelessness in Ireland at the moment, the IN SIGHT project was born. Our aim with the project was to use photography to raise awareness about the issue of homelessness and in the process raise funds to help the cause in a concrete way. To give ourselves the best chance of success, we felt it best to align ourselves with a homeless charity so in April 2015 approached the Dublin Simon Community, one of Ireland's largest homeless charities, with our idea, and they were very happy to take part. With their help we were able to reach out to people who used their services to ask them if they would like to be involved. The Capuchin Day Centre, another homeless charity in Ireland doing amazing work, were also very helpful a bit later on in letting us spread the word to people who visit their centre too. In the end 45 people took part in the project.
How It Worked
IN SIGHT is an independent project, and as such has no company or budget behind it. It was brought to life with the help of many generous partners and sponsors that came on board at different points along the way. These individuals and companies were instrumental in enabling us to make this project happen and we are hugely grateful to them all. We were blown away by the generosity that was shown from people and companies offering their time, expertise and/or products and services when we needed it. For example:
Des Byrne, founder of the Irish Street Photography Group, gave a series of photography classes to our participants.
A generous stranger heard about our project and bought 30 disposable cameras online and sent them to us. Fujfilm Ireland then also donated a further 20 cameras at a later date.
Mahers Photographic, Drogheda, developed all our cameras and printed all the photographs for our exhibition.
Production company Motherland, created a powerful video (involving voiceovers from some of the project participants) for us to help promote our exhibition and project.
Powerscourt Centre donated their gallery space for almost the entire month of May.
A full list of all our amazing sponsors and their contributions can be seen on our website.
By working closely with our partners and sponsors we were able to deliver an exhibition and project worthy of the people taking part.
'Fantastic Exhibition! Just goes to show you don't need an expensive camera to take interesting photos.' - Anna O'Rourke
'Thanks for the amazing exhibition, I was really impressed. The photos seem important and relevant.' - Adrian Robb
'Went to see the IN SIGHT exhibition last weekend...touching to see these photos taken by people that are homeless. I encourage you to go see it.' - Art Craft
The Exhibition and Launch
To showcase our photographers work a month-long exhibition took place in May 2016 in Powerscourt Centre Dublin. To raise awareness about the issue and the exhibition we put a full PR and marketing plan in place to help make sure we had a high attendance at the exhibition launch and ongoing throughout the month. This plan kicked off at the beginning of April with the release of our IN SIGHT video (created by Motherland) which was watched and shared thousands of times in the fist few days alone. Following this we continued to build our IN SIGHT community on our social channels Facebook, Instagram and Twitter, as well as secured high profile coverage in the national and local media including:
2 page spread in the Irish Times newspaper
Article on TheJournal.ie
Article on Newstalk.ie
TV appearance on TV3's Weekend AM
Radio interviews on the Ray D'Arcy show and Dublin City FM
We also had numerous mentions on blogs, newsletters and online publications such as Irish Photo News, Loving Dublin, Dublin Event Guide, and many more, as well as retweets from some high profile personalities like Glen Hansard, Alison Comyn, Anna Daly, Grainne Seoige, Rosanna Davison, and Victoria Smurfit.
All of this exposure was fantastic and helped massively towards helping us achieve our goal of raising awareness about the issue of homelessness in Ireland and funds or the Dublin Simon Community.
Photos from our launch event in Powerscourt Centre, kindly taken by photographer Brendan Duffy, can be viewed here.
Since then, to raise further awareness and funds, we had a second exhibition in Dublin City Centre, outdoors on the railings of St. Stephen's Green, which took place for two weeks from Nov 29th to Dec 12th 2016.
This exhibition helped raise more awareness for the project and cause, helped along by a follow up article in The Journal, as well as many other media and social mentions.
We were also delighted that around the same time one of our photographers images, 'Me, Myself and I', was chosen for the front cover of the book 'Looking At The Stars'.
Also a series of photos from the project were selected to be used in renowned Irish singer Mary Coughlan's music video for her powerful and moving song 'Nobody' in aid of Focus Ireland.
This was followed in early 2017 by experiential activity on the streets of Dublin, at the exact locations where photos from the IN SIGHT project were taken. Copies of the images, along with their descriptions and the cameras used to take them were hung around the city allowing passers-by to look through the viewfinder and experience what the photographer saw and possibly felt for a moment in time.
Ongoing
You can keep up to date with the IN SIGHT project on our website www.theinsightproject.ie where the full range of photos from the project can be viewed, and on our social media channels Facebook, Instagram and twitter.
Please also consider purchasing a photo on our website to help raise funds for the Dublin Simon Community. The photos are excellent quality and look great framed as some of our previous customers have let us know:
'I was really happy with the print. But framed it looks even better!. I love the idea behind it.' - Petra Bangermann
'Received my IN SIGHT photo in the post today. Thanks very much.' - John
'As someone who has a long history and experience of visual communication and as an artist, I would like to convey my thanks to the photographers. I spend a lot of time thinking about and seeing visual projects all over Europe. I was really impressed with the high quality of these images.' - Adrian Robb
My Role
Concept, Identity, Branding, Creative Direction, Art Direction, Design, Copywriting, Project Management, Sourcing Sponsors & Sponsor Relationship Management, Marketing, PR, Event Management, Social Media Management, Fundraising, Sales and Fulfilment ...all with Lynsey Browne.
Tribe Digital, one of Ireland's top web design agencies, wanted a presentation deck document to send out to prospective new clients.
Project
Tribe Digital Presentation Deck Design
Challenge
To design a vibrant impactful presentation deck that would impress prospective new clients, tell them about Tribe Digital and the services on offer, and encourage them to get in touch about future projects.
Result
Using an energetic colour scheme, a clever concept and slick vector graphics we were able to create an inviting, ready to send out presentation deck for Tribe Digital.
My Role
Art Direction and Design
Concept & Copywriting
Concept/Spec work for Guinness.
April Fools' Day is always a great time for brands to show their sense of humour and bring out a fun timely April Fools' campaign.
Project
Guinness April Fools' Day Campaign.
Challenge
Come up with a simple, fun, April Fools' Day campaign for Guinness to engage fans and increase brand loyalty.
Solution
Guinness Shaving Kits for Men. The best fibs are ones that have an element of truth and could be believable. With Guinness frothy head and natural ingredients its not totally inconceivable that it could be used to make men's shaving products.
Banner ads advertise the new Guinness Shaving Kits for men and direct people through to a microsite where they can learn more and enter their details to be in with a chance to receive a kit for themselves. Upon clicking 'continue' all is revealed when a pop up appears announcing that it's all a big April Fools' Day prank. As a consolation, the person is still entered into a draw to win one of 100 luxury barbering treatments at an exclusive Dublin grooming emporium.
My role
Concept generation, Art Direction, Design and Copywriting.
Nominated for an ICAD Bell at the prestigious Irish Creative Advertising and Design (ICAD) Awards in 2013.
Project
PS VIta Chalkwall
Challenge
For Christmas 2012, Sony Playstation wanted to make sure their PS Vita Console was on everyone's Christmas list. A campaign ran across digital, press, outdoor and TV to raise awareness. But we needed another piece to really engage consumers and connect with them on a deeper level.
Solution
Giant blackboards were put up in two key locations in Dublin that posed the simple question 'What will you wish for this Christmas?. Free chalk was provided at the locations allowing passers by to write up what they wished for. Participation was huge, the boards had to be fully wiped clean every day. Messages ranged from serious to humorous to sentimental and really seemed to tap into peoples true feelings about the holiday season. People could also submit their wishes to Playstation to enter a competition to win some great prizes.
Watch the video opposite to see the campaign in action.
My role
Concept and Project Management.
Project
Logo design and branding for 'Home Stage Pro’s - Kent’s Premier Home Staging Company.
Challenge
Create an identity that portrays a premium company and service and stands out from the competition across the south east of England.
Result
A striking and sophisticated logo, business card and literature suite were created to allow Home Stage Pro’s launch into the market with confidence and authority appealing to their high end customer base across Kent and the south east of England.
My role
Creative Direction and Design
Roche are one of the largest pharmaceutical companies in the world and are leaders in providing diagnostic and pharmaceutical solutions that aim to make a profound difference in people's lives. Each year they hold a conference to lay out their plans for future.
Project
Roche Annual Corporate Kick Off Conference Event Branding.
Challenge
To create a strong identity for their upcoming conference that will effectively communicate their objectives and ambitious and innovative plans for the future.
Result
Roche is a highly innovative and forward thinking company. They move ahead confidentially based on the knowledge gained from thorough research and scientific study. With this in mind, the event logo graphic was devised from a visual of the scientific symbol for an atom. This was combined with a rectangular shape surrounding the logo text, with a point on one end, relating to the shape of the Roche company logo while also signifying a move towards the future.
My Role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency
SPIN 1038 is a top radio station in Dublin and is number 1 for music and entertainment. If you listen to SPIN FM you will be first in line to receive up to the minute music and entertainment news. Atomic won the industry pitch for SPIN FM and developed and launched their new brand positioning 'Be First'.
Project
SPIN 1038 'Be First'
Challenge
To communicate and reinforce the new brand position 'Be First" to SPIN FM's target audience of young, connected listeners.
Solution
The platform was brought to life in a series of iconic outdoor billboards, posters and print ads that showed the target audience directly plugged into famous artists. The posters featured the world famous artists, Florence Welch and Sam Smith.
Photography by Joseph Ford.
My Role
Assistant to senior Art Director, shoot location scouting, shoot art direction, sourcing/liaising with photographer/retoucher.
Google Ireland were having a party and asked Verve, the Live Agency to come up with a theme, visual identity and various design elements that fitted the theme.
Project
Google Party Identity 'Licence To Party'
Challenge
To come up with a fun theme, name and visual identity for an internal Google Ireland party that will be fun and entertaining for staff to attend.
Result
We went for a James Bond/Mission Impossible style theme and created an identity around that. As it was a winter party, colours were kept icy and cool with a definite spy/undercover agent vibe. Output included:
- Visual Identity
- Save The Date
- Event Email Invite
- Name Tags
- Laser Wall (graphics erected at party venue to create a laser corridor that guests had to try to get through - a fun game for partygoers to take part in)
My role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency
Kildare Village is a luxury shopping outlet in Ireland offering a range of luxury brands in a charming open-air village setting at exceptional value for money.
Project
Kildare Village 'Step into the Story'.
Challenge
For Christmas 2014 Kildare Village wanted to create a series of videos to promote the village in the run up to Christmas and encourage people to visit. As part of a larger group of chic outlet shopping villages an overall theme of 'Step into The Story' was developed. Our challenge was to adapt this theme to Kildare Village and make it work for their particular audience.
Solution
Tapping into the emotional reasons why people buy Christmas gifts for their loved ones, we created a series of 3 short videos that told the personal story behind the gift being bought. A video was created for a girl looking for a gift for her best friend, another for a son buying for his father and the third was a man searching for the perfect gift for his wife.
The videos show the shopper browsing through stores in Kildare Village while their thoughts are narrated by voiceover. At the end, we see the shopper finding the perfect gift, purchasing it and signing off the gift note where it's revealed the voiceover was the message that they wrote. The videos were published on the Kildare Village You Tube Channel and seeded online. To date the videos have already attracted over 82,800 views.
My Role
Concept generation and online video storyboard sketches.
Project
Design and layout of Simply Zesty's new employee Induction Document.
Challenge
Simply Zesty is one of Dublin's top full service digital advertising agencies and is a young, vibrant and exciting place to work. To reflect their culture and evolution of the company since it was established in 2009, they required a complete redesign of their new employee induction document to give it life, inform new recruits all about working in the company, excite them and help them feel welcome in their new role.
Solution
A colourful and impactful document design with clearly defined sections that incorporates client work using a vibrant diagonal grid layout inspired by the diagonal line in the 'Z' of 'Simply Zesty'.
On the front cover the two words of the company name sit on either side of the dividing diagonal line, 'Simply' in grey, and 'Zesty' in a vivid green, representing the two contrasting but complimentary qualities the company embodies, i.e. simplicity and clarity of ideas, thinking and solutions, along with the energy and excitement of the people and culture.
[sample of document pages shown]
My Role
Design, art direction, photography (welcome page image).
Renders are a great way to visualise the creative intention for an event, promotion or space. Here is a sample of some of the renders I have been working on recently for various different projects and clients.
My role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency
The all new Audi Q7 launched in Ireland in August 2015 with a full through the line campaign incorporating TV, print, outdoor, online etc. As part of this Atomic were tasked to come up with a viral video idea to help promote the Audi Q7 Launch.
Project
Audi Q7 - Hidden Camera
Challenge
To help promote the Audi Q7 by creating entertaining and highly shareable video content that will strongly appeal to the target audience.
Solution
Rig the Audi Q7 with hidden cameras and get one of Ireland's top Rugby players and Audi Brand Ambassador, Rob Kearney, to take it for a test drive...with a difference. Rob was fitted with an earpiece where he was fed lines and instructions from his fellow brand ambassadors and team mates Peter O'Mahony and Robbie Henshaw, as well as presenter Aidan Power, leading to ever more bizzare actions from Rob and hilareous reactions from the poor unsuspecting Audi representative.
The video was very well received with over 500,000 views to date.
My Role
Concept generation with copywriter David Higginbotham.
Identity & logo design for 'Journeyer' - a website created by John G. Murphy exploring the stories and lives of people living and working in many different walks of life.
Project
'Journeyer' Identity & Logo
Challenge
Create a logo that gets across many different things and messages in a simple way.
Result
A suite of interchangeable logos representing each of the 5 elements that were important to the client to get across - wood, fire, earth, metal and water. Each logo, while similar in design, varies in the background/destination visible behind the journeyer indicating the many different places he visits.
My Role
Design
Creative Director
Eileen Dunne of Darling Design.
As part of their ongoing 'Choose Happiness' campaign, Coca-Cola Ireland asked Verve, the Live Agency to create a series of graphics to use on social media to start and take part in conversations about relevant topical events happening in Irish culture.
Project
Coca-Cola 'Choose Happiness' Social Media Graphics
Challenge
Design fun, simple graphics in line with Coca-Cola's ongoing 'Choose Happiness' campaign look and feel.
Result
Graphics created for: Electric Picnic, the Rose of Tralee, and the GAA All Ireland hurling and football finals.
My role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency
On the 22nd of May 2015 Ireland became the first country in the world to put the issue of same sex marriage to a popular vote. Coming up to that date the whole country was electrified with both the yes and no sides coming out with prevalent and provoking campaigns. I wanted to do my bit and design a graphic in support of a yes vote!
Project
Yes Campaign 'Equality' Graphic
Challenge
To design a graphic what was attractive and eye-catching, one that would stand out from the crowd and have longevity after the actual voting day had passed.
Solution
The more I thought about the challenge, the more I wanted to focus on the date itself, rather than just a call for a yes vote. If this referendum was to pass, then the 22nd of May would go down in history as a very important day, a day when Ireland would demonstrate to the world the massive leaps that have occurred in our society in the last 20 years. A day when fairness and equality won out over intolerance and bigotry.
I noticed that in looking at the date in a specific way i.e. with one of the 2's reversed then it actually inherently communicated the message I was hoping to portray:
- The 2's are facing each other as if coming together in marriage.
- The 2's reflect each other, representing equality, or 2 men or 2 women.
- The 2's facing each other created a heart shape in the negative space, representing love and compassion.
For colour, I chose blue on the inside of both 2's to represent two men, pink to represent two women, green on the back to represent Ireland, and yellow on top to represent the summer month of may, the brightness of the day and the happiness felt by all those celebrating a yes vote.
'May 2015' is deliberately faded in the background, visible when looking carefully, but not taking away from the two 2's in the centre which is the main focus.
By not making the graphic a call to action for a yes vote it is able to live on past the event and keep its relevance.
The graphic was used in Facebook, Twitter and other social media posts.
My Role
Concept, Art Direction and Design.
Guinness were setting up a new inhouse training portal called 'Back to School' and wanted a logo to represent the new initiative.
Project
Guinness 'Back to School' Logo
Challenge
Design an eye-catching logo for Guinness 'Back to School' that encapsulates their new online training portal.
Result
Unique logo design created which communicated the modern educational theme while maintaining a link to Guinness heritage.
My Role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency
This year 88 Irish athletes will travel to LA to take part in the 2015 Special Olympics World Games. To celebrate this and the long standing relationship between Special Olympics Ireland and the Irish Sports Council Atomic Sport created a video, featuring some of the Irish athletes, shot in Dublin and featuring the voice over of Liam Neeson.
Project
Special Olympics 'All Champions Are Special'
Challenge
To champion and honour the amazing Special Olympics athletes who are representing Ireland in the 2015 Special Olympics World Games, and in doing so communicate that all olympians, all champions, are special.
Solution
Atomic Sport created a simple, beautiful video, shot in black and white with powerful imagery, sound effects and voice over delivered by Liam Neeson. The video, placed online on the Special Olympics You Tube Channel, has to date reached over 7,000 views. It has also run in cinema and TV Europe-wide and beyond.
My Role
Video shoot art-direction.
The Irish Street Photography Group, ran by multi-award winning street photographer Des Byrne, required a new logo to represent their fast growing creative collective.
Project
Irish Street Photography Group Logo
Challenge
Design a distinctive logo for the group that stands out and ties in with their street photography urban identity.
Result
Impactful logo system designed to adapt to multiple uses and formats.
My Role
Design
Branding and brochure design for the international Art of Street Photography Exhibition in Dublin, Ireland, featuring accomplished and award winning street photographers from all over the world.
Project
Art of Street Photography Exhibition Branding and Brochure Design
Challenge
Design an exhibition logo and brochure that advertised the upcoming exhibition and showcased the work of the photographers in an engaging and enticing way to encourage viewers to come and experience the live exhibition in Dublin city centre.
Result
Clean, sophisticated logo and brochure supported the photographers artwork and ensured a packed house on the launch night and high footfall throughout the exhibition duration.
My Role
Design and Art Direction
Leinster Rugby is one of the most successful rugby teams in the world, and the leading professional sports team in Ireland. Unprecedented success on the field in recent years has presented the organisation with huge opportunities and also huge challenges.
Atomic are currently working with Leinster Rugby in order to develop and utilise the Leinster Rugby brand to improve the fan, follower and sponsor experience associated with the club.
As part of this Atomic launched Leinster's new brand positioning 'From The Ground Up' along with a campaign to promote Leinster season tickets for the season ahead.
Project
Leinster Rugby ' From The Ground Up'
Challenge
Launch Leinster Rugby's new brand positioning 'From The Ground Up' while simultaneously promoting sales of season tickets.
Solution
Everyone who supports and loves Leinster Rugby has an important role in driving Leinster forward...from the groundsman to the supporters, the coaches to the diehard fans...everyone plays their part, from the ground up.
A through the line campaign incorporating print, press, web and an impactful online video communicates how vital the supporters are to Leinster's success and how through their passion and love for the game and the team, they are with the players through it all, every step of the way.
My Role
Part of creative concept team, video storyboards design, social media graphics design, assistant art director, video shoot art direction, sourcing/liaiasing with director/post-production house.
APMC is the association dedicated to upholding the highest standard of professionalism in the promotional marketing industry in Ireland. In October they were holding a breakfast meeting and wanted to send out an invite to attendees coming to the event.
Project
APMC Breakfast Meeting Invite
Challenge
Create a Save The Date notice with energy and zest to tie in with the breakfast theme and encourage recipients to mark the event in their diaries.
Result
A bright, colourful invite using the imagery of a breakfast table to communicate the message to the audience.
My Role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency