This year 88 Irish athletes will travel to LA to take part in the 2015 Special Olympics World Games. To celebrate this and the long standing relationship between Special Olympics Ireland and the Irish Sports Council Atomic Sport created a video, featuring some of the Irish athletes, shot in Dublin and featuring the voice over of Liam Neeson.
Project
Special Olympics 'All Champions Are Special'
Challenge
To champion and honour the amazing Special Olympics athletes who are representing Ireland in the 2015 Special Olympics World Games, and in doing so communicate that all olympians, all champions, are special.
Solution
Atomic Sport created a simple, beautiful video, shot in black and white with powerful imagery, sound effects and voice over delivered by Liam Neeson. The video, placed online on the Special Olympics You Tube Channel, has to date reached over 7,000 views. It has also run in cinema and TV Europe-wide and beyond.
My Role
Video shoot art-direction.