Roche are one of the largest pharmaceutical companies in the world and are leaders in providing diagnostic and pharmaceutical solutions that aim to make a profound difference in people's lives. Each year they hold a conference to lay out their plans for future.
Project
Roche Annual Corporate Kick Off Conference Event Branding.
Challenge
To create a strong identity for their upcoming conference that will effectively communicate their objectives and ambitious and innovative plans for the future.
Result
Roche is a highly innovative and forward thinking company. They move ahead confidentially based on the knowledge gained from thorough research and scientific study. With this in mind, the event logo graphic was devised from a visual of the scientific symbol for an atom. This was combined with a rectangular shape surrounding the logo text, with a point on one end, relating to the shape of the Roche company logo while also signifying a move towards the future.
My Role
Design
Creative Director
John O'Shaughnessy of Verve, The Live Agency