Identity & logo design for 'Journeyer' - a website created by John G. Murphy exploring the stories and lives of people living and working in many different walks of life.
Project
'Journeyer' Identity & Logo
Challenge
Create a logo that gets across many different things and messages in a simple way.
Result
A suite of interchangeable logos representing each of the 5 elements that were important to the client to get across - wood, fire, earth, metal and water. Each logo, while similar in design, varies in the background/destination visible behind the journeyer indicating the many different places he visits.
My Role
Design
Creative Director
Eileen Dunne of Darling Design.