The all new Audi Q7 launched in Ireland in August 2015 with a full through the line campaign incorporating TV, print, outdoor, online etc. As part of this Atomic were tasked to come up with a viral video idea to help promote the Audi Q7 Launch.
Project
Audi Q7 - Hidden Camera
Challenge
To help promote the Audi Q7 by creating entertaining and highly shareable video content that will strongly appeal to the target audience.
Solution
Rig the Audi Q7 with hidden cameras and get one of Ireland's top Rugby players and Audi Brand Ambassador, Rob Kearney, to take it for a test drive...with a difference. Rob was fitted with an earpiece where he was fed lines and instructions from his fellow brand ambassadors and team mates Peter O'Mahony and Robbie Henshaw, as well as presenter Aidan Power, leading to ever more bizzare actions from Rob and hilareous reactions from the poor unsuspecting Audi representative.
The video was very well received with over 500,000 views to date.
My Role
Concept generation with copywriter David Higginbotham.